Hi Reader,

The year kicked off with a flurry of activity at Longleaf. Here’s a snapshot of what we’ve been up to, showcasing our growth and some of the fun projects we've been working on.

Website Redesign

Last year, I embarked on a coding journey, leading to our website's recent relaunch. This transformation was strategic, aiming for more than just aesthetic appeal:

• Upgraded Professionalism: The new design is clean, intuitive, and designed to resonate with a wider audience, moving beyond our previous Texas-centric focus.
• Programmatic SEO: I've implemented backend models for smarter, automated content creation, targeting specific keywords dynamically. The result? A faster site, more pages, and our very first lead through this new system.
• Simplified Maintenance: With a custom admin interface, updating loan product terms, for example, is now a breeze with dynamic fields. This ensures our site stays current without the hassle.

Expanding Our Team

• New Dallas Loan Officer: The addition of a new loan officer has significantly boosted our loan origination capabilities and broadened our reach within the Dallas market. His enthusiasm and immediate contributions have been invaluable.
• Back Office Growth: As our loan volume increases, we're adding a new back office position to enhance our operational capacity. This move continues our strategy of a fully-remote, global team.

Loan Product Innovation

• DSCR Loan Focus: We’ve pivoted resources towards our debt-service-coverage-ratio loan product, recognizing its potential even in a higher interest rate environment. This strategic shift is designed to appeal to a broad range of borrowers seeking new exit strategies and to capitalize on our new SEO strategies for wider outreach.

Thank you for keeping up with our journey. Stay tuned for more updates next week!